What's Up Dawg! 400 W Houston Street | Sherman, TX contact@whatsupdawgtx.com | 903-818-0592

Last Updated: May 18, 2026

1. Introduction

What's Up Dawg! ("we," "us," or "our") is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with us through our website (whatsupdawgtx.com), our booking platform (Gingr App), or our services in person.

By using our website or services, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Create an account or make a booking through our Gingr booking portal

• Contact us via email, phone, or our website contact form

• Communicate with us in person or via social media

This information may include:

• Your name, address, phone number, and email address

• Emergency contact information

• Payment information (processed securely through our booking platform)

• Pet information, including name, breed, age, weight, health history, vaccination records, and behavioral notes

• Veterinarian contact information

2.2 Information Collected Automatically

When you visit our website, we or our service providers may automatically collect certain technical information, including:

• IP address and general geographic location

• Browser type and version

• Pages visited and time spent on the site

• Referring URLs and navigation paths

• Device type and operating system

This information is typically collected through cookies and similar tracking technologies used by our website hosting platform (Squarespace).

2.3 Information from Third Parties

We may receive information about you from third-party platforms, such as our booking software (Gingr), when you create or interact with an account through those services.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Providing services – To schedule, confirm, and deliver daycare, lodging, grooming, and other pet care services.

• Communication – To respond to your inquiries, send appointment confirmations and reminders, and provide updates about your pet's care.

• Payment processing – To process payments and maintain accurate billing records.

• Safety and health – To monitor your pet's health and vaccination status and respond appropriately to emergencies.

• Marketing – To share updates, promotions, and news about What's Up Dawg! with your consent, including via email or social media.

• Legal compliance – To comply with applicable laws and protect our legal rights.

• Improving our services – To analyze how our website and services are used and make improvements.

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

4.1 Service Providers

We work with trusted third-party service providers who assist us in operating our website and delivering our services. These include:

• Gingr (booking and client management platform) – gingrapp.com – subject to their own privacy policy

• Squarespace (website hosting) – subject to their own privacy policy

• Payment processors integrated through our booking platform

These providers are authorized to use your information only as necessary to provide services on our behalf.

4.2 Veterinary Providers

In the event of a medical emergency, we may share relevant information about your pet with a veterinary clinic in order to facilitate emergency care.

4.3 Legal Requirements

We may disclose your information if required by law, legal process, or government request, or if we believe disclosure is necessary to protect the rights, property, or safety of What's Up Dawg!, our clients, or others.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies through Squarespace to enhance your browsing experience, analyze site traffic, and understand user behavior. Cookies are small files stored on your device.

You may adjust your browser settings to refuse cookies or alert you when cookies are being sent. However, some features of our website may not function properly if cookies are disabled. By continuing to use our website, you consent to our use of cookies in accordance with this policy.

6. Social Media

We maintain pages on Facebook and Instagram. If you interact with us on these platforms, information you share (comments, messages, reactions) is also subject to those platforms' privacy policies. We may use photos or content shared publicly for marketing purposes with appropriate credit.

7. Data Retention

We retain your personal information for as long as necessary to provide our services, maintain accurate business records, comply with legal obligations, and resolve any disputes. Pet health records and vaccination documentation may be retained for an extended period for safety and legal purposes. When information is no longer needed, we take reasonable steps to securely delete or anonymize it.

8. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.

9. Children's Privacy

Our services are not directed to children under the age of 18, and we do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us so we can take appropriate steps to delete it.

10. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to:

• Access the personal information we hold about you

• Request correction of inaccurate information

• Request deletion of your information, subject to legal or business retention requirements

• Opt out of marketing communications at any time

To exercise any of these rights, please contact us using the information below. We will respond to requests in a reasonable timeframe.

11. Third-Party Links

Our website may contain links to third-party websites (such as our Gingr booking portal, Facebook, or Instagram). We are not responsible for the privacy practices of those external sites and encourage you to review their privacy policies before submitting any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Changes will be posted on this page with an updated effective date. Your continued use of our website or services after any changes constitutes your acceptance of the revised policy.

13. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us:

What's Up Dawg! 400 W Houston Street Sherman, TX Email: contact@whatsupdawgtx.com Phone: 903-818-0592

This Privacy Policy has been prepared for general informational purposes. We recommend consulting with a licensed attorney to ensure this policy fully meets your legal obligations under applicable state and federal law.